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Windows Your Customers Will Thank You For

by Leah Serra, Contributing Writer for The House Designers®

Whether it’s a room with a view, a cozy cottage, a classic colonial, or a striking contemporary design, the right window can make or break the look you’re going for with your new build. And don't forget about performance, either. Luckily, we don't have to choose between style and quality! Here are key window characteristics to shop for that will have your customers thanking you now, and for years to come.

Marvin Ultimate Awning

These Marvin Ultimate Awning windows combine energy efficiency, style, and convenience. Top hinged awning windows allow for outward swinging from below, perfect for ventilation even in wet climates.

Energy Efficiency

Because of increasing global awareness, people are “going green” in nearly every aspect of life. This new lifestyle includes building energy-efficient homes that check all the boxes. Consumers expect their new homes to help preserve not only our planet's natural resources, but their own money, too. Who doesn’t want windows that help save on the heating bill? Great windows have the ability to use the sun’s warmth during winter months, absorbing heat into a properly oriented and outfitted structure. They can also reflect solar radiation to keep homes in southern areas cooler naturally.

If you want to check the efficiency of Marvin® and Integrity® products before committing to your choices, check out their Energy Data. There are plenty of gorgeous options suitable for every climate zone, and you'll be able to put your customers at ease, knowing they will save both money and our planet, year in and year out!

Marvin Special Shapes

Let your creativity flow, and let Marvin® help you along the way. Each project, like this unique look, is taken on by a team of professionals who can craft the standard and specialty shapes you may need.

Style/Architectural Correctness

And while you’re “going green” there's no need to skimp on design. Whether you’re building a home with a view, or a classic colonial that requires historical awareness, there are design options to provide everything you need. You can create totally clear sightlines in modern homes, add the right details and personality to classic designs to bring the past to life, bring the outdoors in, and so much more. And so many of today's homebuyers love a good floor-to-ceiling window feature for light, regardless of style!

Look for windows crafted by experts experienced in outfitting homes based on architectural styles. For more information on older styles, you can also read our article, Windows for Rustic and Traditional Architecture. If you need inspiration for contemporary designs, you can find it in Using Windows to Capture a View. Let your creativity flow, and get your customers talking, with endlessly creative and style-appropriate window options.

Integrity Wood-Ultrex IMPACT Double Hung

Integrity's IMPACT products are designed to withstand extreme weather by protecting against impacts, corrosion, and UV degradation. They're available in all sorts of window and door styles, including these Wood-Ultrex IMPACT Double Hung windows.


Weather challenges should be considered in any part of the world. Whether you’re battling hurricane force winds, or freezing temperatures, your customer needs to know that the windows you selected will stand up to the challenge. Invest in windows designed with challenging conditions in mind, and scrutinizingly tested. Reinforced products that don’t sacrifice design means that windows and the homes they're on will stand the test of time with flying colors, and look good doing it!

If you’re looking for the perfect windows for your unique build, see what Integrity® and Marvin® Windows and Doors have to offer. The possibilities are truly endless with their wide variety and custom capabilities! Find a local dealer to discuss the options for your next build.