New Study Says, Green Homeowners are Satisfied

A new study presented at IBS 2014 revealed the truth behind green homes. Building a green home is one of the hottest building trends, and the National Association of Home Builders (NAHB) commissioned a study to reveal homeowners feel after purchasing their green homes. The study focused on overall satisfaction and whether or not they would recommend purchasing a green home to others. This groundbreaking study is the first to explore customer satisfaction among green homeowners.

“Historically, studies have focused on interest in green among buyers in the market or on trends as reported by industry professionals,” said Matt Belcher, Co-Chair of NAHB’s Energy & Green Building Subcommittee in the press release. “While that’s certainly important information for all those in the industry, it doesn’t always get to the heart of what new buyers want to know, which is: ‘How satisfied are green homeowners with their decision?’ This data provides groundbreaking information that can be of value to the general public as well as the industry.”

The findings of the study say that 94% of green homeowners would recommend a green home to a friend and 92% would purchase another green home.  Among green homeowners 71% believe that green homes are higher in quality overall and 55% knew that their home may cost more than a non-green home but believed that the benefits outweighed the high cost.

But the most important thing, satisfaction is still high with 90% of green homeowners satisfied by knowing they “did the right thing” in buying a green home.

Green homeowners also gave feedback on what influenced their decisions to buy a green home and the features they value the most. Among those were: low utility bills, energy efficiency, and better insulation. If these rank amongst your top needs in your new house plan take a look at The House Designers’ collection of ENERGY STAR® approved house plans.